92% of women feel unprepared for ‘the change’. To change that, we teamed up with non-profit Menopause Mandate and invented a new media channel. Turning a Spotify playlist into a free way to educate and entertain. Reaching 3 million people for £0.
⬇ Scroll to read from top to bottom ⬇
“This playlist is hilarious and completely brilliant.”
“An educational and funny narrative.”
“A great idea to use music and humour to change attitudes.”
OUTDOOR
Clear Channel / Route Media donated 200 sites across the UK for 2 weeks.
SOCIAL
AUDIO AD
Spotify donated space so we wrote this, voiced by Mariella Frostrup.
ART: ‘WISEBLOOD’, 1992
We designed the cover using a painting by artist Helen Redman, which was inspired by her own menopause experience. Helen is the coolest octogenarian we’ve ever met. Follow her on Insta.
Agency: Dark Horses (freelance)
Role: Creatives & CDs
CEO: Melissa Robertson
Designer: Yuriko Ui
Creatives who helped write a month of social: Lara & Hannah