During the Ebola crisis, health workers were being stigmatised. This campaign, made in 7 weeks with very little budget, raised support by putting their names on the shirts of star footballers.
Global news coverage with 300 million earned impressions and 27 million views.
Film 1 tackled the African public's mistrust of health workers.
Football stars told fans "I'm no hero" to inspire support for the true heroes.
The ad was given airtime during the Africa Cup of Nations, watched by 75M people.
Film 2, played in stadiums across Africa, starred Idris Elba as a coach giving an educational team talk on the tactics for beating Ebola.
"This is no ordinary game. This is life or death."
Role: Creative/CD
Agency: M&C Saatchi with TouchCast, KYNE and freuds
Director/Photographer: Timothy Saccenti
Designer: Andy Harris
Producer: Ben Schneider at RadicalMedia
Editor: Julia Knight at Work Post
Music: Alex Ball
Sound: Patch Rowland at Final Cut
Post: Jason Wallis at Electric Theatre Collective
Animation: Three Wise Monkeys Studio