Want it? Zapp it.
Matt single-handedly led and won a pitch for grocery delivery service Zapp with this brand platform about spontaneous needs and wants. OOH leaned into meme language. (He also sold in a mad TV spot but sadly they changed CMOs and it got zapped.)
Argos: Now in Sainsbury’s
M&S: A Blooming QR Code
The world’s first scannable QR code made of 10,000 living flowers generated 1,000,000 impressions.
One Minute Briefs x The Diana Award
We challenged the OMB community to make posters about bullying in gaming, getting #AntiBullying trending on X in the UK in the process.
From a winning idea by Ciaran McKeon & Maeve Jenkins, we CD-ed the design that ran across the UK during Anti-Bullying Week 2023.
Anchor Butter: Tastes Like Home
We launched this new brand platform with OOH and print.
It was then copied by Tesco, which is of course, the biggest compliment.
THANK YOU TRUMP
This sarcastic card thanked Trump for inadvertently inspiring millions of women to protest against sexism.
Signed by thousands of women at an anti-Trump rally, it was then delivered to his golf course in Scotland.
Created thank-you cards for everyone to send on socials.
