Ballantine’s Whisky has stayed true to its origins since 1827. But what if it hadn’t? ‘The Could-Be-True Story’ turned heritage films on their head and showed that this dusty brand has a sense of humour.
Social: We mocked up people's #CouldBeTrue product ideas
Role: Creative & Writer
Agency: M&C Saatchi
Director: Ed Housden
Production Co: Indy8
Photography: WILMA
Music: Alex Ball