We proactively pitched and made this whole campaign in our first 7 weeks at Revolt. Hustled to make it happen on a shoestring. Convinced Westfield to donate a £25K display space for free. Learned SketchUp software to design the installation. Even stayed up until 4:30AM building it.
It put bullying back on the agenda, making national news with 135M impressions. Shown 15x on BBC News. £400K earned media value. 141 schools registered for Anti-Bullying training.
“Every passerby had to stop and take a look.”
A ‘back-to-school ad’ with a harrowing twist
Outdoor Media Awards judges said:
Metro offered a free ad space so we turned this from idea to artwork in 24 hours.
This ad is now being used in an Art Direction course at University of the Arts London as an example of great craft. 🤓
Agency: Revolt
ECD: Orlando Warner
Design: Myron Darlington, Amy Whittaker, Inês Segadães
Revolt Producers: Julie Cook, David White, Soraya Phipps
Production Company: Agile Films
Director: Lucy Bridger
Producers: Fliss Hutcheson, Ynez Myers, Sarah Kirkby
Editors: Lucy Bridger, Natalya Holley
DOP: Sy Turnbull
Sound: Jonny Platt and Beresford Cookman at Wave
Colourist: Jason Wallis at Electric Theatre Collective
Installation Production Designer: Jenny Dee
PR: Matt Davis, Holly Hooper, Ruby Short at Premier + Emma Pelling