From an old stuffy brand in a category obsessed with botanicals, this platform reinvented Gordon’s as the incarnation of a cheeky invitation for a G&T.
With a playful, charming tone of voice and a distinct brand world that feels like a holiday, full of vibrant colours and long summer shadows. Sales increased tenfold.
IPA Effectiveness Silver • Brave Awards Winner, Brand Revitalisation
Gordon’s Pink Launch
People were going mad for pink gin on Insta, so this ad lampooned that culture and resulted in Diageo’s most successful launch ever. Most importantly, Matt got to meet Phoebe Waller-Bridge.
Role: CD & Creative
Agency: Anomaly
Director/Photographer: James Day
Designer: Kerry Roper