A new identity and the first campaign for mental health charity Frazzled.
69% of Brits make small talk every day, yet 45% never open up about their feelings. So we parodied formulaic, meaningless chats with a film where characters speak generic descriptions of dialogue. This first-of-its-kind style was a hit on social, getting 145,000 organic views, shared by many celebrities and driving a 61% increase in sign-ups.
“The amusing ad espouses the healing value of real conversation over mindless chitchat”
This video shows our rebrand
SHORT SOCIAL VIDEOS
ECD: Orlando Warner
CD: Matt Roach
Writers: Matt Roach, Alice Dowdall, Adam Redmond
Director: Ed Bye
Head of Production: Sagal Aden-Buxton
DOP: Oliver Schofield
Editor: Emma Stockton
Colourist: Maruf Khan at The Mill
Business Lead: Dan Russell
Senior Business Consultant: Lucy Iron
Strategy Director: Rob Sellars
Senior Strategist: Emma Lane
Design Director: Jimmy Ginn
Sound Mix: Rowan Gill
Motion: Rob Wilkes
Production Assistant: Lina Portnova