SARAH + MATT
Creative Directors. Boring names, unboring ideas.
Out-Of-Office.gif

Women's Equality Party: #OutOfOffice

Women’s Equality Party: The pay gap protest that went viral.

 

Equal Pay Day is the day of the year women effectively stop getting paid compared to men. This digital media-first stunt gained international attention by asking women to set an #OutOfOffice.

£0 spend. 1.2 billion earned reach. 2 million social impressions.

 
 
 

Thousands of women joined and Women’s Equality Party traffic rose 275%

Campaign 2: ‘Digital Shutdown’

The next year, we made it look like OOH and social posts had stopped working too with broken ads to highlight a broken system.

With zero budget we interrupted the scrolling of over 2 million people and got the nation to stop
and take notice of the glaring error in today’s society.

Creative Circle Bronze.