This campaign started by winning Gold in Ocean Outdoor’s Digital Creative Competition.
The idea was to make Europe’s largest digital ceiling look like a skylight, where weather conditions represent states of mind.
The prize was a week-long takeover, so we launched in Mental Health Awareness Week.
“Amazing”
“A bold fusion of tech, emotion and public space”
“An innovative, interactive digital sky to get people talking about mental health”
Social Film
The amazing VFX were kindly created pro bono by Flipbook